BlogHer Tells The World How To Market To Bloggy Women
BlogHer’s just put out a paper on “Best Practices for Marketing To Women In the Blogosphere”—timely stuff, considering the (semi) recent brouhaha about paying bloggers for coverage.
The paper covers the types of she-bloggers out there (“The Storyteller,” “The Fan”), what women bloggers really want (“Listen before you speak,” “be open to feedback”), and some successful case studies of brand-blog synergy.
If you’re still trying to figure out how to tap into “this social media thing,” might be worth a read.
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