Talk to any Internet content startup exec these days and they will tell you the same thing. The most realistic goal is to build a viable niche community and then wait for a moneyed M&A pal to come calling.
Such appears to be the case with Bleacher Report, the gargantuan sports site based out of San Francisco. Per a report yesterday by AllThingsD’s Peter Kafka, months of talks with Turner Broadcasting System Inc. now seem to be at the bottom-of-the-eight-inning stage:
People familiar with both companies say they haven’t agreed on final terms, but are now negotiating exclusively and have agreed on a price: If the transaction goes through, Time Warner’s cable network unit is set to pay more than $200 million for the sports site.
Kafka notes that Bleacher Report has about the same amount of traffic as SI.com, which Turner was partnered with until earlier this year. If the new deal goes through, the buyer will have gained a much larger foothold in the realm of top 50 sexy slide shows.