Rodale has named Bill Strickland editor-in-chief of Bicycling. Strickland has served as interim editor since Peter Flax left the magazine in April.
This is Strickland’s second stint as editor of Bicycling; he served as its top editor from 1999 to 2003.
“Bicycling is a terrific example of how an enthusiast brand can thrive in a changing media landscape,” said Rodale’s president, Scott Schulman, in a statement. “As an experienced, passionate cyclist, Bill will bring the brand’s multi-platform capabilities to an even wider readership and create more growth opportunities across digital, events, e-tailing, and other platforms.”
Strickland has been with Bicycling since 1991.