Better Homes and Gardens has revamped their website to reflect a more modern brand, says Gayle Butler, the magazine’s Editor-in-Chief. “The new BHG.com reflects our overall digital strategy – a continual evolution to reach, engage and inspire women with trusted content wherever they are,” she adds.
The new site’s most prominent feature is large, bold photographs, which give the features that the pictures are attached to a real pop. And of course there’s always new advertising opportunities that come with a new layout.
Lauren Wiener, Senior Vice President for Meredith Women’s Network, explains, “The relaunch offers new integration opportunities for our advertising and marketing partners. Ad placements allow marketers to become part of the conversation with the consumer in a deep and highly engaged dialogue.”