BE@RBRICK in the House: Medicom Toy Taps House Industries for Anniversary Logos

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By Stephanie Murg Comment

And speaking of mod marvels, our fontastic friends at House Industries (makers of a swell set of Eames House alphabet blocks) have teamed with Japan’s Medicom Toys to celebrate the ubercollaborative company’s fifteen years of creating unreasonably covetable figurines. Meanwhile, Medicom’s iconic BE@RBRICK line hits the double-digit mark this year. Both occasions called for fresh logos (get your limited-edition print here), the creation of which House illustrates in the below video. That coppery creature is a giant BE@RBRICK customized by Adam and Angelo Cruz in what House’s Rich Roat describes as “a multigenerational merger of hand-rubbed copper metallic lacquer and hand-striped One-Shot enamel.”