If you ever wonder how authors and bloggers do it — that relentless, 24-hour-a-day publicity driving social media quest — you’re not alone. Katty Kay, a BBC journalist and author, is right there with you.
During an interview at mediabistro.com’s eBook Summit, Kay wondered aloud how self-promoting authors, bloggers and other freelance writers survive. Do they write while also having a full-time job to pay the bills? We’ve often wondered the same ourselves, but there seems to be no right answer. Even Kay acknowledged that she was able to write her book, Womenomics, in part because of her full time gig at the BBC.
But beyond an awareness of the challenges of the publishing and journalism world today, Kay did have some good advice for journalists: focus on your own brand through blogs and social networking. Gone is the conventional wisdom that journalists have to write a book in order to extend their credibility and notoriety. Now, it’s all about the blog.
“Journalists with a high profile in Washington have a blog that’s a high profile,” Kay said, citing George Stephanopolous, Jake Tapper and John Dickerson as good examples of this. She also said journalists are now using their blogs as a homebase while working for many different organizations or platforms. “The more places I have to get income from and to have a platform on, the safer life feels.”
VIDEO: Sister blog TVNewser talks with Kay at the eBook Summit about being a foreigner working on a U.S. news broadcast.