BBC.com announced today that it’s launching two new verticals –BBC Capital and BBC Entrepreneurship. Jennifer Merritt, formerly of the WSJ and Business Week, will head up the Capital section, which features sections on Leadership, Personal Finance, and Workplace with featured columnists Liz Garone, Kelsey Hubbard, and Ron Alsop, respectively.
The Entrepreneurship section will, according to the release this morning:
provide small business owners and investors with engaging insights from people who have made their businesses successful. The site will feature weekly insights from award-winning BBC business correspondent, Peter Day, and a series called Thinking Business that will examine the latest ideas – for example, why are there so many startup competitions?
The new verticals are part of a move to charge “into business coverage with full force,” according to Nick Ascheim, SVP of Consumer Digital at BBC.com.
What do you think of the expansion and the content?