BBC.com and Quora Partner Up For New Column

BBC.com and Quora announced a partnership this week. It’s called the Quora Column, and BBC.com contributors will write columns based on popular discussions on the Q&A site.

They launched a trial column this summer on the travel pages, where it’s been a success. Other news sites also feature Quora columns — such as Slate. Unlike Slate, however, the BBC.com version won’t just be reprinted popular answers. David Allen, managing editor of BBC.com’s features section told me over email that Quora will be used for fodder and answers:

We work with Quora to help seed questions in key topic areas for a subject that we’re looking to cover and they’ll also help us identify key contributors and topics that have already been covered and fit within the subject we’re interested in.

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