Bauer Media has announced a new branch of the company — Bauer Xcel Media – which will focus entirely on the digital side of Bauer’s brands, like In Touch Weekly and Life & Style.
Christian Baesler, who most recently served as VP of new media, has been tapped as president of Bauer Xcel Media. One of his first big tasks is the relaunch of InTouchWeekly.com. The new site is expected to debut next month.
“After a year of incredible achievements in the digital space, we are thrilled to announce the launch of Bauer Xcel Media – catapulting our online presence to the next level,” said Hubert Boehle, CEO of Bauer Media, in a statement. “Bauer is the market leader in print in many countries and the No. 1 seller of magazines at retail in the U.S. We are confident that Bauer Xcel Media will bring that same success to our online business as we continue to evolve and grow in all areas of media.”