Barnes & Noble Chief Riggio: 'E-Books Are Here To Stay, But ...'
Part lecture, part sales pitch, Barnes & Noble CEO Stephen Riggio addressed the American Magazine Conference today, admitting that while e-Books are finally “here to stay,” the experience of reading a “real” book is going nowhere.
“If a book was invented today, it would be considered the perfect technology,” Riggio said. “It’s easy to use, doesn’t require batteries and lasts a lifetime.”
The next most-bought item by people who buy bestsellers is a magazine, Riggio said, adding that customers, on average, spend over an hour at Barnes and Noble.
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