Barbie to Pose in Sports Illustrated Swimsuit Issue

Barbie — yes, the plastic doll Barbie — is going to be featured in Sports Illustrated’s Swimsuit Issue, which hits newsstands next week. Ad Age reports that the photos are part of a new Mattel ad campaign titled “Unapologetic.”

Apparently Mattel is tired of hearing how Barbie’s ridiculous look can fuel girls’ low self-esteem, and so there are quotes like this, from a company spokesperson:

Barbie is a legend in her own right, with more than 150 careers and a brand valued at $3 billion.