Banking on Call-Outs and Pull-Quotes

As the end of the year draws near, we’ve been busy cleaning out our “Hmm, Interesting!” folder (would you believe that it’s a real folder, tangible and everything?) and stumbled upon a gem from a recent “On Language” column in The New York Times Magazine that took a typographical turn. This column, William Safire‘s lexical whims take him from the word “shout-out” to “call-out,” which he describes as an attention-grabbing “typographical trick that has been sweeping the print media and is now a staple of Web-site home pages.”