AvantGuild: Marketing Your Book Online

It's not news that these days authors have to be their own publicists. There are just too many books out there, and if you want yours to be a best-seller, you'll have to take on some of the legwork. Our new AvantGuild feature covers ways authors have built buzz online. We look at book trailers, author services that handle Twitter and Facebook for you, and serialization: Perhaps one of the most extreme forms of serialization is the Twitter novel, released in chunks of 140 characters or fewer. At least one book serialized this way, The French Revolution by Matt Stewart, has been picked up for publication. Stewart initially started posting his novel via Twitter (@thefrenchrev) when he had no luck getting interest from the publishing industry via traditional routes. However, Soft Skull Press will be publishing the book in its entirety next year (it's due to be released, appropriately, on Bastille Day, July 14). Stewart says he doesn't yet know what role Twitter will play once the book is actually released; like many things on the Internet, what's useful and popular in 2009 may easily plateau by 2010. But, he says, he is "certain that building a platform to connect with readers in new ways is highly valued by the audience, and Twitter-based campaigns can do a fabulous job of that now." More here! This article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you're not a member yet, you can register for as little as $55, and start reading those articles, receive discounts on mediabistro.com seminars and workshops, and receive all sorts of other bonuses. One thing the article didn't cover is blogger outreach, how Tim Ferriss marketed his book. We covered this at the Mediabistro Circus this summer.

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AvantGuild: Marketing Your Book Online

Rachel Kaufman

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Rachel Kaufman