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Mike Hughes

• President and creative director of The Martin Agency, Richmond, Va.

• Press & Poster juror

• On the laugh factor: “Sometimes advertising judges give funny advertising a free pass. It shouldn’t get that. Being human can have real rewards in the marketplace. It can encourage and empower people.”

• On the current creative slump: “The average work is better than the average work used to be. But right now there aren’t the creative breakthroughs that so inspired us.







AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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