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Why would Pepsi listen to Bill O’Reilly?

I would like to thank Eleftheria Parpis for her frank and insightful article “A Ludacris Position” [A&C, Feb. 17]. As a member of the ad community and of the hip-hop culture the Pepsi campaign is geared toward, I was doubly disappointed by Pepsi’s choice to drop the Ludacris campaign due to political pressure from a man who is hardly qualified to comment on what is appropriate for urban youth, only to later settle with the very community it should have been focused on reaching in the first place.

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