Elizabeth Arden Taps Goodby for Fragrance Launch

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Goodby, Silverstein & Partners is set to crack the cosmetics category after landing a project from Elizabeth Arden.

The San Francisco agency bested at least one undisclosed New York shop to land creative duties for the launch of a fragrance that will be associated with Elizabeth Taylor.

Billings are undisclosed, but the New York-based client has spent $3-5 million on similar fragrance lines, according to CMR.

The pitch, which began late last summer, was handled by Goodby’s only all-female creative team: senior art director Margaret Johnson and senior copywriter Mimi Cook.





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