Atoosa 2.0: To Relaunch Next Week


By Dylan Comment

ann_shoket_seventeen_relaun.jpgSeventeen editor Ann Shoket, who we’ve affectionately dubbed Atoosa 2.0, says that is set to relaunch next week with what the kids love: video.

Speaking at the MPA digital conference, Shoket said that Seventeen‘s online mission is simple: “Is it fast? Is it cheap? Is it fun?”

And she didn’t say anything about a tribe, which is refreshing.


  • Seventeen‘s New Atoosa: Ann Shoket
  • Women’s Mag Editors’ New Quest Called ‘Tribe’
  • Inside Atoosa’s ‘Tribe’
  • Advertisement