Atlas Shrugs Off Bad Reviews, Does Boffo Merchandising BO
Much gets written about motion picture merchandising deals, ever since a guy named George Lucas showed how profitable that end of the business could be. Today, in an article about the surprisingly strong first-weekend box office average of Atlas Shrugged: Part 1, veteran Hollywood Reporter staffer Paul Bond also reveals some interesting tchotchke info.
Apparently, the marquee item at the movie’s e-commerce store, a $159 bracelet like the one worn by Taylor Schilling‘s heroine Dagny Taggart (pictured), is already on back-order.
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