When Oprah Winfrey’s talk show leaves broadcast television in 2011, the magazine that bears her name, Hearst’s O, The Oprah Magazine will lose an important cross-promotional tool. But, the media company is not worried about that just yet, instead focusing on planning that’s already underway for events tied to the magazine’s tenth anniversary next May, WWD reports.
What’s more, Keith Kelly believes a redesign will accompany the anniversary for the magazine. However, a spokesperson for the magazine told FishbowlNY:
“[Editor-in-chief] Susan Casey and her new team are making subtle changes to the magazine’s design, and while there will be more changes to come in the 10th anniversary year, it is too early to discuss them at this point.”
O has been going through a transition of sorts for the past year or so. In July, editor-in-chief Susan Reed left after less than a year, and was replaced by Casey. In September, Casey made a handful of editor appointments, building up her team in advance of the big anniversary this coming spring. The magazine also has a new design team, design director Patrick Mitchell (who replaced Kerry Robertson who left in July) and art director Gillian Berenson, who would presumably be leading any redesign effort.
But as the magazine gears up for its tenth anniversary, it seems like the timing of Oprah’s broadcast TV departure is a mere coincidence. Still, the her new network, OWN, will be another great promotional tool for the magazine, which already has a circulation of 2.4 million. As a spokesperson told WWD, “We view the launch of her own 24-hour cable network as a thrilling next chapter for Oprah and a very positive thing for O. OWN presents lots of great opportunities for integration with the magazine and will enable consumers to get their ‘Oprah fix’ around the clock.”
O Lives In Print —WWD
Hearst planning makeover of slumping Oprah Magazine —New York Post
Related: O Hires A Bunch Of New Editors