As Oprah Makes Departure Plans, O Readies For 10th Anniversary

When Oprah Winfrey’s talk show leaves broadcast television in 2011, the magazine that bears her name, Hearst’s O, The Oprah Magazine will lose an important cross-promotional tool. But, the media company is not worried about that just yet, instead focusing on planning that’s already underway for events tied to the magazine’s tenth anniversary next May, WWD reports.

What’s more, Keith Kelly believes a redesign will accompany the anniversary for the magazine. However, a spokesperson for the magazine told FishbowlNY:

“[Editor-in-chief] Susan Casey and her new team are making subtle changes to the magazine’s design, and while there will be more changes to come in the 10th anniversary year, it is too early to discuss them at this point.”


O has been going through a transition of sorts for the past year or so.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in