Last night Arthur Sulzberger, Publisher of The New York Times, spoke at a Columbia University journalism event, and most of his time was spent answering questions about his paper’s new paywall.
As the questions kept piling on, Sulzberger grew more agitated, reports The Daily Beast. When people said the paywall system was too complex, he reiterated the subscription offers, then sarcastically added, “So you have three different print plans that you can choose from. And sometimes, on top of that, you can even go outside and buy it.” A perfect answer, if you ask us.
He also denied the rumor that the paywall cost $40 million to produce, compared trying to work around the paywall to stealing a copy of the paper from a newsstand, and to top it all off, said this fake quote – attributed to him – from The Onion was perfect:
If this fails, I’d honestly rather The New York Times not exist in a world where people are unwilling to pay the price of a fucking movie ticket for a monthly online subscription.
FishbowlNY couldn’t agree more.