Art + Commerce: Rise of the 'Indiepreneur'

What do Kidrobot founder Paul Budnitz, publishing powerHouse Daniel Power, and Colette conservatrice Sarah Lerfel have in common? They’re all “indiepreneurs,” writes David Hershkovits in this month’s “action-culture” issue of Paper magazine. “Working predominantly outside the mainstream, these pioneers found a niche and cobbled together a livelihood with a mission statement that includes joy and fun among its core values,” writes Hershkovits, who finds the origins of this new breed in “the DIY aesthetic born of the hippies, updated by the punks, and set into full throttle by the emergence of a mass market catering to the tastes of people with an affection for street art, bad haircuts, comics, skateboards, computers, rock n’ roll, dumb (smart) movies, personalized t-shirts, tattoos…”