Arnold Schwarzenegger Back in the Muscle Magazine Game

To go along with the return to Hollywood moviemaking, Arnold Schwarzenegger is also going back to his bodybuilding roots. But instead of pumping iron, he will be pushing the paper of a couple of very familiar American Media Inc. titles.

From today’s announcement:

David J. Pecker, chairman, president and CEO of American Media, Inc. (AMI), announced that Schwarzenegger will again join forces with AMI as group executive editor for Muscle & Fitness and Flex magazines. Schwarzenegger, who won bodybuilding’s top contest, the Mr.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in