Ariel Foxman on InStyle's Digital (and iPad) Strategy
When you’ve got a leading fashion and celebrity magazine with robust ad pages and passionate readers, what do you do next? Go digital, of course. InStyle managing editor Ariel Foxman says he is “always looking and evaluating what the next digital partner will be.”
Although the magazine recently partnered with Foursquare and Groupon, Foxman says his team is approaching the iPad with a reasonable amount of caution.
“A lot of people rushed to be onto the iPad simply to be there, because it was exciting,” he said in our @mediabeat interview.
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