The Freeloading Apple of Hollywood’s Product Placement Eye
It’s just one more stroke of genius for the empire that Steve Jobs built. Despite having more cash on hand than any of its competitors, Apple never has to pay for Hollywood to place its products in film and TV shows.
Per an article in Bloomberg Businessweek by San Francisco-based Peter Burroughs and LA-located Andy Fixmer, this no-cost sideline is booming:
The company’s gadgets were discussed or shown 891 times on TV in 2011, up from 613 in 2009, according to researcher Nielsen (NLSN).
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