Apple Mistakingly Underestimated News App Audience

By Chris O'Shea Comment

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Apple has some apologizing to do. In an interview with The Wall Street Journal, Apple’s senior vice president of internet software and services Eddy Cue said that because of a glitch, the company had been underestimating the audience for its Apple News app.

Cue said that while more than 40 million Apple users have tried the News app—which launched last September with more than 50 news outlets as partners—he had no idea how many returned after the first go or how many users went on to visit partners’ sites.

“We’re in the process of fixing that [glitch] now, but our numbers are lower than reality,” said Cue. “We don’t know what the right number is.”

That is obviously not what news outlets wanted to hear. Not that they can say much; they’ve already signed on and Apple is too big a player to ignore. Julie Hansen, president of Apple News partner Business Insider, said BI remains “bullish on its [Apple News] potential.”

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