Apple Cleans Up in First "Brandjunkie" Awards

Brandchannel.com today announced the results of its first annual “Brandjunkie” survey, in which 2,000 brandchannel readers in 107 countries answered questions such as “What brand would you most like to sit next to at a dinner party?” and “Which brand do you think is truly (going) ‘green’?” Apple was named most frequently as a desirable dinner seatmate, most inspirational, and most likely to revolutionize the branding industry in the next five years as well as the brand that if sent back 100 years would have the biggest impact on the course of history, the brand people would most be most likely to describe themselves as, and the brand that respondents could not live without.

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