Apple Backs Down on Rules for Publishers

Ever since Apple told magazine publishers about its rules for the iPad and iPhone (that Apple gets a 30 percent cut and its subscription service must be used) those companies have been complaining about it. Recently Conde Nast and Hearst caved and started offering magazines with Apple’s system because – at least in part – they probably never believed Apple would budge on its requirements.

However, in a totally unanticipated – and unannounced – move, Apple has indeed backed

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in