AOL's Secret Project: Turn The Company Into A Low-Cost Content Machine
AOL, which has been making headlines hiring big-name journalists (the company now employs something like 3,000 full-time writers) is now going in perhaps the opposite direction, content-wise: the company is working on a new content management system (CMS) that will make it easier for AOL to scale up the number of contributors it uses, monetize its content, and pay all the newbies a lot less, TechCrunch theorizes.
“Built into the system is a way to include content from freelance writers and pay them based on the views and ads shown on the pages they write.
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