AOL/HuffPo Rearranges Execs

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By Rachel Kaufman Comment

AOL CEO Tim Armstrong has more or less demoted Jon Brod, formerly COO of AOL’s entire media group, to just AOL’s local news sites, Patch, and Mapquest.

Tim Lemmon, formerly of the Advertising.com group, is being promoted to Chief Analytics Officer.

Business Insider reports that Arianna Huffington’s role in the company won’t change. “this is about streamlining reporting lines on the business side and more closely integrating sales and editorial. The move is also described internally as the company doubling down on the Huffington Post platform–both the technology and the approach to aggregation, original reporting, and blogging.”

Meanwhile, Techcrunch reports, Huffington Post is absorbing many of the formerly standalone AOL sites, consolidating 50 brands into 23 “power brands.” Those are listed after the jump:

AOL.com
Autoblog
Engadget
Joystiq
Mapquest
MMA Fighting
Moviefone
Patch
Stylelist
TechCrunch
TUAW
AOL Autos
AOL Healthy Living
AOL Industry
AOL Money & Finance,
AOL Music
AOL Search
AOL Travel
AOL Video

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