AOL recently carried a report about Taboola being enlisted by Hearst and TIME to try and help those media companies generate more video-view revenue. They must have liked what they heard, because now AOL has partnered directly with the same company.
Per Peter Kafka of All Things Digital, the AOL move will layer in Taboola’s video recommendations widget in place of a previous deal with Outbrain. From Kafka’s item:
Video used to be a small business for AOL but has grown dramatically, primarily via its acquisition of video syndicator 5Min, which AOL bought in 2010. That year AOL did about $10 million in video revenue; last year [CEO Tim] Armstrong said the company was going to do $100 million in video.
The aforementioned five-minute video interview with Taboola CEO Adam Singolda is well worth watching. And true to the nature of the discussion, AOL has more Taboola videos linked underneath, if you’re so inclined.