AOL’s fourth quarter was a strong one. In fact, Tim Armstrong, AOL’s CEO, boldly proclaimed that it was AOL’s “most successful year in the last decade.” The company reported that revenue was up 13 percent compared to Q4 2012, backed by a 23 percent jump in ad sales.
The big winner for AOL was its Third Party Network, which saw sales increase by a whopping 63 percent during the fourth quarter. Included in the Third Party Network is Adap.tv, a platform which helps companies advertise on websites. AOL purchased Adap.tv in August of last year, a move that now seems extremely smart.
AOL’s total revenue rose six percent compared to 2012.