AOL Posts Profit in 2Q
AOL has posted a profit in the second quarter, thanks in part to selling $1 billion worth of patents to Microsoft in April. Net income for AOL hit $970 million and revenue was at $531 million, about $12 million higher than Wall Street predicted.
Another factor in the positive quarter was global display ad revenue rose two percent, to $139 million. Total advertising also jumped almost six percent, to $337 million.
AOL also slowed traffic loss — it only declined about one percent during 2Q — which is a good thing when you’re losing visitors as fast as AOL has been.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in