Patch's Hyper-Urgent Deadline: Q4, 2013
Hindsight is admittedly 20/20. But looking back on the evolution of AOL’s Patch, it’s hard not to wonder where the network might be today if the original focus had been on rolling out around 80 nationwide hubs rather than shooting for a ridiculous, illogical 2010 year-end target of 800+.
The fallout from that misguided tactic remains clear and present across the hyper-local news network to this day. It also framed a May 8 earnings conference call with AOL chief executive Tim Armstrong.
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