Although Moviefone was launched in 1989, it wasn’t until Thanksgiving 1995 that the service was officially embedded to the pop culture lexicon. On November 19 of that year, a subplot of Seinfeld episode “Pool Guy” had Kramer forced to take over 777-FILM auto-attendant duties.
And now, as noted by New York Times reporter Brooks Barnes, the service is about to be wholly transitioned from voice to Web:
Over the weekend, callers were told that the automated service would soon go silent, overtaken by new technology and shifting consumer habits.
“The 777-FILM numbers will no longer be in service in the near future,” intones a man with a voice decidedly scrawnier in timbre than Mr. Moviefone’s. “To buy tickets and for all of your showtime information please download the free Moviefone app on your smartphone or iPad.”
The co-founder and voice of Moviefone, Russ Leatherman, exited the service late last year. The company was purchased by AOL in 2000.