What do you think of when you hear the name “AOL”? Dialup? Your parents’ email? Alas, this is AOL’s brand problem. But don’t worry! At least people have heard of it!
That was AOL CEO Tim Armstrong’s message at today’s Media Minds breakfast, where he said, “It’s incredibly expensive to implant a chip in someone’s head so they know what the name of your company is.” He shared that, up until 2006, AOL had spent $22 billion on marketing. As a result, “almost every country I go to in the world, people know AOL,” said Armstrong.
“We’re going to invest in things from a brand standpoint that human beings love. AOL is already planted in your head and [we’ll] back fill it with awesome things — you’re going to love AOL again.”
Readers: Could you love AOL again? Did you ever love AOL?
Our sister site 10,000 Words has more on the event.