Is It Too Late for AOL's Cambio?
In what has all the markings of a desperate last-ditch effort, AOL is hoping some Hollywood boldface can come to the rescue of its floundering teens and young adults destination Cambio. Monthly site traffic was down in August to 663,000 uniques, from a year-ago high of 1.4 million.
Per Dawn C. Chmielewski of the LA Times, AOL is hoping to ramp up the excitement this fall by showcasing web series created by McG, reality TV maestro Mark Burnett and others.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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