AOL Buys Adap.TV for $405 Million
With AOL’s 2Q earnings announcement (revenue was up two percent, from $531 million last year to $541 million this year) came news that the company has purchased Adap.tv, an online video company.
For AOL, the acquisition of Adap.tv is about advertising. Adap.tv is a “programmatic video advertising platform,” according to AOL’s release, but in plain English Adap.tv matches video ad buyers with sellers. The numbers back up AOL’s big spend. Last year, Adap.tv had its digital hands in over 26,000 global ad campaigns.
“Two
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in