Anne Fulenwider, the editor-in-chief of Marie Claire, spoke with The New Potato (yeah, we don’t know either) about the magazine and the industry in general, and it’s well worth a read. Below are just a few highlights from the interview.
On what makes good editorial content:
Delicious, inspiring, relevant, and necessary. One piece of content doesn’t have to be all four, but should be at least two of those, and always relevant to your particular reader’s life.
On how the magazine world has changed since she first started:
We didn’t have email or cell phones when I first started in publishing. At my first job, The Paris Review, faxes came in on one long strip of roller paper that I was in charge of trimming, and I literally typed my boss George Plimpton’s letters on a typewriter.
On her influence on Marie Claire:
One of the first hires I made was artistic director Alex Gonzalez, and together over our first year we redesigned the magazine, hiring new designers and bringing in new photographers. I also hired a colleague from my Vanity Fair days, Riza Cruz, as executive editor, and she has brought in great new editors and writers.