Anna Wintour, the famed editor-in-chief of Vogue, has been named artistic director of Condé Nast, a new role at the company. Wintour, who became editor of Vogue since 1988, will now oversee all of Condé’s brands, something S.I. Newhouse Jr. had done for 30 years. Newhouse recently began dialing back his responsibilities at Condé.
Despite this, it’s unclear exactly what being an “artistic director” entails. Here is how Charles Townsend, Condé Nast’s CEO, explains Wintour’s new position:
The establishment of an artistic director is a reflection of our commitment to preserve and champion all that exists ‘Only at Condé Nast.’ In today’s business environment, it is critical to promote and foster our established creative authority. This is the ideal time to leverage Anna’s extraordinary vision and leadership to amplify and elevate the profile of Condé Nast U.S. both domestically and abroad. Anna is an icon in the worlds of fashion, business and the arts, she has the foresight and wisdom to influence the major trends of our society and is respected globally as an accomplished businesswoman.
Wintour will (of course) remain as editor of Vogue and editorial director of Teen Vogue.