Amid Cuts, Martha Stewart Names Head of Ad Sales

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By Chris O'Shea Comment

amyAt least one person at Martha Stewart Living Omnimedia is happy this week. One day after about 100 staffers were dropped, MSLO has named Amy Wilkins (pictured) head of advertising, sales and marketing. Wilkins has been with MSLO since 2007, most recently serving as senior VP and publisher of Martha Stewart Weddings.

In a statement obtained by Ad Age, MSLO’s CEO, Daniel Dienst, said Wilkins was “smart, driven, focused and entrepreneurial with a keen eye for understanding what our partners are looking for in terms of reaching our loyal audiences.”

Wilkins is now MSLO’s top ad sales executive.