According to a company press release, CEO of American Media Inc., David Pecker, has chosen Seth Kelly as new editorial director of Muscle & Fitness, Flex, and Muscle & Fitness Hers. Kelly also will serve as editor-in-chief of Muscle & Fitness while Allan Donnelley will remain in his role as editor-in-chief at the other two titles.
Pecker praised Kelly for his previous magazine experience and appears to be pretty jacked up to have Seth on board with Muscle & Fitness:
“Seth has been a valuable member of AMI’s team since he launched the premiere issue of UFC, the official magazine of the Ultimate Fighting Championship, and has served as the magazine’s editor-in-chief. We are now excited to have him take the leading role at our enthusiast titles. From his days as an editor at Maxim to editing UFC, Seth has proved he adds a fresh and exciting editorial perspective to any publication he becomes involved with.”
Muscle & Fitness will be relocating their offices from California to Manhattan in January.