American Film Market Unspools For 29th Time in Santa Monica
The American Film Market, which each year represents the diamonds and the dregs of the film business worldwide, opened its doors for a week at the Santa Monica Loews Beach Hotel on Wednesday with dozens of scurrying international sales reps, low-brow producers and a few dozen media.
The studios usually steer clear of AFM week, leaving it to what some have termed the subcutaneous elements of the film business to ravage about for deals.
This year, market honchos were loving the outlook for the market.
“It should be a great market,” said one buyer, who didn’t want to be named.
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