AMC 2007: 'Don't Put Content on Lockdown' Google Exec Urges Mag Eds

“Search is a proxy for a brand’s vitality,” Google media platforms director Eileen Naughton asserted to a roomful of magazine executives at AMC today in Boca Raton. “Search is a core consumer behavior that defines our times; it’s an activity at the essence of what it is to be human,” she said in her keynote talk entitled “Insights From Google,” urging the content providers in the room to make their material as accessible as possible to users so magazines might benefit from the kind of online popularity driving tens of thousands of users to younger brands such as Facebook, Google and Yahoo!.