Alternatives to Ol' Helv

Starting to make the rounds this week is a feature put up by the always fun FontShop, “To Helvetica and Back,” which offers up alternatives to the most famous of typefaces. Granted, it’s a pitch so you’ll buy fonts from them, but who says a sales pitch can’t be fun? That’s why most people watched that stupid, dumb football game on stupid, dumb Sunday, right? Here’s one:

Paralucent: The first text sans serif from Rian Hughes, a master of stylized display faces.

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