Allure is making it easier for readers to shop while they browse the magazine’s content. MediaPost reports that Allure has partnered with ShopAdvisor to add an interactive element to the fashion glossy’s tablet editions, allowing readers to purchase items from select retailers.
The ShopAdvisor feature is available in Allure’s September issue. Readers can buy products they like or save items for later. No doubt some people will enjoy how easy this makes shopping, though they might not like what it does to their bank accounts.
The shopping interactivity is especially enticing to advertisers, because they can add more products in the future and have their items pop-up in notifications that remind consumers about a certain product.