Allure Adds Interactive Shopping to Tablet Editions
Allure is making it easier for readers to shop while they browse the magazine’s content. MediaPost reports that Allure has partnered with ShopAdvisor to add an interactive element to the fashion glossy’s tablet editions, allowing readers to purchase items from select retailers.
The ShopAdvisor feature is available in Allure’s September issue. Readers can buy products they like or save items for later. No doubt some people will enjoy how easy this makes shopping, though they might not like what it does to their bank accounts.
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