All You to Increase Rate Base

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By Chris O'Shea Comment

Jan2014All You is raising its rate base from 1.5 million to 1.55 million, beginning with its January 2014 issue. This marks the 11th increase since the magazine launched in 2004.

“Strong consumer demand, passionate reader engagement, robust subscription renewals, and success in school fundraising programs, have helped fuel the brand’s growth,” said Suzanne Quint, All You’s publisher, in a statement. “We’re proud to connect with a resourceful, social community of women who are committed to finding the best value for their families.”

All You also enjoyed strong ad sales to close out the year. The magazine’s December ad pages were up almost 11 percent compared to December 2012.