All You Expands Outside Walmart
All You, the Time Inc. publication targeting readers on a budget, is taking a big step. All You has been sold exclusively in Walmart’s and Sam’s Club’s since it launched in 2004, but starting in April, it will be sold in other retailers, such as Safeway, Target, CVS, Walgreens and Barnes & Noble.
All You’s publisher, Suzanne Quint, said the decision to expand the glossy’s distribution was driven by a change in peoples’ behavior. Quint described this phenomenon as “cross-shopping;” essentially, people are using more than just one platform to shop.
“Recognizing
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