All The Paper, No News
Like the dead-tree edition of your favorite paper so much that you’d take the paper over the news?
That appears to be the goal behind the Star Tribune’s “StribExpress,” launching this Sunday.
StribExpress is a stripped-down version of the Sunday paper. It contains, according to MinnPost’s David Brauer, “all the Sunday ads plus six pages of ‘the best features content from the Star Tribune,’ according to a media release.”
The Star Tribune will still put out the regular Sunday paper, of course, but StribExpress is free, and because the readers will have opted in via mail or telephone, the company can count the papers as verified circulation (though it won’t be “lumped in with the ‘main’ Sunday paper,” Brauer writes.)
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