All That Glitters is NBC's Olympic Coverage
The London Olympics proved to the most watched television event in history. So, of course, WNBC reaped golden results from the Games.
The Nielsen weekly ratings, once again, were “top-heavy” with Olympics prime time action. It was the Closing Ceremony, however, that took the gold, as the top program of the week. An estimated 2.3 million Channel 4 viewers watched Sunday night with an 11.8 rating.
The 90-minute lead-in to NBC’s Closing Ceremony had a sixth-place finish (1.4 million/7.5).
Coverage from the U.K.
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